Slogans

Browsing through Buzzfeed  I found a list of the 11 best campaign slogans. The posting noted that, with the 2012 Presidential Campaign slowly approaching, President Obama's reelection campaign released their new slogan, "Forward." There are background whispers about the similarities to MSNBC's slogan "Lean Forward."

After reading through the list and examining President Obama's new slogan I question the purpose and the reasoning behind campaign slogans.  Ever aspect of a campaign seems to have a purpose, negative campaign ads inform us, even if they were intend to breed hate for the enemy, so what are slogans doing if we can't even understanding them.

Drawing from the field of marketing and advertising, slogans are used to typically advertise the purpose of your product or in this case the campaign, and to help you remember the candidate and what he stands for.  From this I understand what "Change" was all about.  So I ask are we moving "Forward" in 2012? And has enough change taken place for you to be looking "Forward" into the future?

http://www.buzzfeed.com/andrewkaczynski/11-presidential-campaign-slogans-more-original-tha