On the Monkey Cage, John Sides blogged about public knowledge of recent political events, ones that we can assume were reported on by the mass media. In this blog titled, Why Campaigns Have So Few "Game-Changers," he commented that the survey showed that Americans cared very little about this campaign and the political events that have occurred.

While these are the findings of the survey, Sides concludes that although the inability to answer specific "events-related" questions accurately is shown, Americans are certainly not unintelligent or bad citizens. They just don't follow politics very closely, which is entirely normal.

Sides's most important comment however was what we can deduct from this survey- it does more "to question the assumptions of commentators, who are often anxious to inflate every argument during the campaign to a 'game changer'—even if many Americans aren’t really watching the game." This conclusion is interesting because it seems to contradict the nature of the "marketplace" with regards to the mass media providing what Americans desire to "consume." If Americans are not really watching the political game, then why would the media place emphasis on the campaign and what candidates are saying? Possibly, the media is fulfilling their role by still providing political coverage despite what the public truly desires to watch or read.

Typically, an average individual remembers the frivolous remarks or reports of the news such as the ones utilized in the survey-"Santorum’s statement about birth control, Obama’s call to Sandra Fluke, and Santorum’s comment about Obama’s snobbery." If Americans cannot even recall these highly reported events, what exactly are they doing? And if no one is truly watching, and the media still reports on it, are they doing their job?

Most importantly however, Sides's final conclusion raises the question of the media's role in influencing public opinion. If viewers aren't actually comprehending or using the news provided by the mass media, then they will never have a large effect on influencing public opinion.