Monday, April 9, 2012

Portrayal of Generation Y in the Media

Today we talked about what it means to be a member of the Millennials or "Generation Y". Dr. Hill pointed out that often, when there is a decline in a behavior among younger generations like newspaper-reading, journalists or lazy scholars will point to some intellectual or moral degradation among young people. In fact, this has probably been said about every generation before us "since people wrote things down" (to quote Mr. Wildridge) and instead usually just means that the young generation has changed in some unforseen way -- like turning to the internet or Jon Stewart for their news instead of Broadcast or print media.

This got me thinking about what other things people might get wrong about our generation. How is "Generation Y" portrayed in the media? Often, it's not positive. Here in an article called "The Entrepreneurial Generation", William Deresiewicz describes us as post-emotional and enterprising. In a tough economic climate, we've adapted to be able to sell ourselves -- and that means being nice, polite, and charmingly self-deprecating.

"...If they think you’re criticizing them, they won’t want to buy what you’re selling.That kind of thinking is precisely what I’m talking about, what lies behind the bland, inoffensive, smile-and-a-shoeshine personality — the stay-positive, other-directed, I’ll-be-whoever-you-want-me-to-be personality — that everybody has today.... They say that people in Hollywood are always nice to everyone they meet, in that famously fake Hollywood way, because they’re never certain whom they might be dealing with — it could be somebody who’s more important than they realize, or at least, somebody who might become important down the road. Well, we’re all in showbiz now, walking on eggshells, relentlessly tending our customer base..."

Does our generation feel like that to you?

Todd and Victoria Buccholz describe people our age as "sedentary and risk-averse" in their article, "The Go-NoWhere Generation". "Perhaps young people are too happy at home checking Facebook," instead of getting drivers incenses or jobs the authors offer. Because of the difficult times we've faced in our more formative years, we've become a "why bother" generation. Unfortunately, the authors offer an old school solution: they prescribe a road trip and some Springsteen tunes. While this would definitely rejuvenate me to get back on track and remind me to take more risks in life,, this doesn't seem like a solution for many people.

Some favorites of mine include Zadie Smith's " Generation Why" and Mark Greif's "What Was the Hipster?"

They are longer, but certainly worth the read. Though I don't agree with everything these authors are saying, at least they spend a longer time attempting to map out this complex generation. To borrow words from Edward Said, surely a great deal of "demagogy and downright ignorance" is involved in presuming to speak for a whole generation of peoples.

Do you know of recent examples of someone trying to characterize our generation in the broadcast media? What do you think of journalists negative portrayal of us? Are we all the things they say we are?

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