Titles Matter, but Material Matters More...

Sifting through the news on CNN's homepage I came across this story, which reads "Obama responds to Santorum's 'snob' jab?" http://whitehouse.blogs.cnn.com/2012/02/27/obama-responds-to-santorums-snob-jab/

First off a few things really confuse me about why this is important.  Name-calling happens all the time in politics and it is one of those things that when it happens people really aren't surprised by.  When Rick Santorum called President Obama a snob I'm sure he wasn't expecting people to still be talking about that comment.  Let's face it CNN candidates trade verbal jabs all the time so this isn't "news" to us.  It's just repetitive and it really doesn’t give anything to the audience.  Even though I really don’t like this article I can deal with it because at least if the President is retorting that maybe adds something new to this debate also, the underlying topic is about something important-higher education.  From the media perspective the true story should be about President Obama’s commitment to higher education and desire to see people educated in the best way for them.  If you strip away the rhetoric and focus on the issue you’ll see that is hidden underneath is a very important topic.  Maybe starting out focusing on education will show that the media is above the typical partisan rhetoric and will actually focus on issues at hand.