Who Decided That This Election Was Going to Be About Sex?

So anyone noticed lately that the election has turned from "Jobs, Jobs, Jobs" to "Sex, Sex, Sex"? Who decided that? This is the question that David Brooks and Gail Collins of the New York Times set out to answer in this week's "The Conversation", a weekly opinion column that takes place in between weekly columns. (Anyone still worried that print media is having a hard time keeping up with the 24 hour broadcast media?)

Though they pose an interesting question, Brooks and Collins unfortunately never get around to answering it. They mull over the sexual revolution of the 60s and 70s, bemoan the theologically- driven arguments presented by presidential candidates Mitt Romney and Rick Santorum, and finally trail off into a discussion about birth rates amongst unwed mothers in different class settings and the advantages of waiting to have children until after marriage.

Brooks and Collins are sort of contemporary journalism royalty. They're well-respected, each have op-ed columns in the New York Times, are frequent guests on NPR's All Things Considered, and publish best-selling books. So it's curious to me that the two of them don't consider who is setting the agenda here -- the Media.

I would posit that there's a good possibility this issue is being driven by media outlets who know that "sex sells" and theocrat candidates such as Santorum can't resist weighing in. In class and in recent readings we've discussed how much influence the general media has in setting the agenda. In "The Conversation", Collins aptly points out that "Teenage pregnancy rates are down. Abortion rates are down. Crime is down. There are problems with the social fabric but they no longer have to do with the sexual revolution..." So it would seem to me that this was not an issue weighing heavily on the minds of voters until the Obama Care - Catholic church debacle allowed the media to run amuck over this particular policy. Could it be said that they moved sex to the top of the agenda? Or is the stereotype of "sex sells" in this case an example of zombie political (media) theory?